Jaipur Rugs has unveiled “Dreamers,” a new collection created in collaboration with artist Gurjeet Singh. Designed to be hung on the wall, the series consists of 15 pieces and treats weaving not merely as a craft object but as a storytelling medium.
The starting point of the collection is to transform the rug from “an item belonging to a space” into a surface that carries emotion. This approach sets Dreamers apart from classic product collections. According to accounts, the process was not limited to shaping the design in the studio; weaving villages in Rajasthan, everyday practices, conversations and personal narratives became a natural part of production.
Greg Foster, creative director at Jaipur Rugs, describes the work as “a true exchange” between artist and artisan. He says the pieces arise from the combination of Singh’s time spent in weaving villages with layered emotions and high craftsmanship. This brings the focus of the collection closer to the idea of an “emotional trace” rather than a “flawless product.”
The Dreamers pieces bring themes such as longing, freedom, ambition, identity and fragility to the surface through the intensity of color and the flow of forms. Singh’s aesthetic language pushes the traditional “decorative” role of weaving into the background, positioning it instead as a surface that carries narrative.
On the production side, handcraft takes center stage. The pieces are woven with blends of cotton, silk and wool. This material composition strengthens the layered feel of the texture while enhancing the surface effect that changes with light. Colors and patterns form a whole in which classical techniques meet a contemporary visual language.
The collection’s strongest message can be read as an objection to the way rugs often remain “in the background” in everyday life. By moving the rug to the wall, Jaipur Rugs both makes the work visible and emphasizes that artisan labor is not only a technical skill but a form of production that carries lived experience and emotion.