Atlas Hal\u0131 bu \u00f6d\u00fcl ile, kitlesel pazarlama (mass marketing) yapan firmalar aras\u0131nda, \u201cEn \u0130yi Tasar\u0131m \u00d6d\u00fcll\u00fc \u0130lk Hal\u0131 Markas\u0131\u201d unvan\u0131na da sahip oldu.<\/p>\n
\u00b7 \u00d6d\u00fcl i\u00e7in toplam 351 ba\u015fvurunun yap\u0131ld\u0131\u011f\u0131 Design Turkey\u2019de \u201cEn \u0130yi Tasar\u0131m\u201d \u00f6d\u00fcl\u00fcn\u00fc kazanan Derun; \u00dcsk\u00fcdar\u2019\u0131n Bo\u011faz\u2019a bakan yama\u00e7lar\u0131ndaki bir evin penceresinden, erguvan ve \u0131hlamur a\u011fa\u00e7lar\u0131n\u0131n aras\u0131ndan Kabata\u015f s\u0131rtlar\u0131n\u0131 seyretmenin keyfini ve derin anlamlar\u0131n\u0131 i\u00e7eriyor.<\/p>\n
\u00b7 Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlenen, T\u0130M Ba\u015fkan\u0131 Mehmet B\u00fcy\u00fckek\u015fi\u2019nin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 \u00f6d\u00fcl t\u00f6renine kat\u0131lan Ekonomi Bakan\u0131 Nihat Zeybek\u00e7i de yapt\u0131\u011f\u0131 konu\u015fmada, tasar\u0131mc\u0131lar\u0131 tebrik ederek, \u201cTasar\u0131mc\u0131lar\u0131m\u0131z, global pazarda rekabet g\u00fcc\u00fcn\u00fc ve ihracat\u0131n\u0131 art\u0131racak tasar\u0131mlar\u0131yla T\u00fcrkiye\u2019nin gelece\u011fini tasarlam\u0131\u015f oluyorlar; yenilik\u00e7i ve farkl\u0131 olmak laz\u0131m\u201d dedi.<\/p>\n
\u00b7 \u201cDerun\u201d ile \u00f6d\u00fcl kazanan Atlas Hal\u0131\u2019n\u0131n Genel M\u00fcd\u00fcr\u00fc Dr. Meri\u00e7 Bebito\u011flu da, \u00f6d\u00fcl ile ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede \u201cNano hal\u0131 inovasyonumuzla fark yaratt\u0131k; Derun ile de tasar\u0131mdaki fark\u0131m\u0131z\u0131 anlatt\u0131k. Tasar\u0131m Oscar\u2019\u0131 olarak kabul etti\u011fimiz bu \u00f6d\u00fcl, bizim i\u00e7in de\u011ferli bir motivasyon kayna\u011f\u0131 oldu\u201d dedi.<\/p>\n
TURQUALITY program\u0131 d\u00e2hilinde; T.C. Ekonomi Bakanl\u0131\u011f\u0131, T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi (T\u0130M), End\u00fcstriyel Tasar\u0131mc\u0131lar Meslek Kurulu\u015fu (ETMK) ile Uluslararas\u0131 Yat\u0131r\u0131m Anla\u015fmazl\u0131klar\u0131n\u0131n \u00c7\u00f6z\u00fcm Merkezi (ICSID) i\u015fbirli\u011fiyle d\u00fczenlenen end\u00fcstriyel tasar\u0131m de\u011ferlendirme sistemi \u201cDesign Turkey 2014 \u00d6d\u00fclleri\u201dnde kazanan markalar, Hali\u00e7 Kongre Merkezi\u2019nde d\u00fczenlenen \u00f6zel bir geceyle a\u00e7\u0131kland\u0131. <\/p>\n
Yenilik\u00e7i ve farkl\u0131 tasar\u0131mlar rekabet g\u00fcc\u00fcn\u00fc ve ihracat\u0131 art\u0131r\u0131r!<\/p>\n
Atlas Hal\u0131\u2019n\u0131n \u201cDerun\u201d adl\u0131 \u00fcr\u00fcn\u00fcyle (Petunya Koleksiyonu) \u201cEn \u0130yi Tasar\u0131m\u201d \u00f6d\u00fcl\u00fcn\u00fc almaya hak kazanan kitlesel pazarlama yapan firmalar aras\u0131ndaki ilk hal\u0131 markas\u0131 oldu\u011fu gecenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 T\u0130M Ba\u015fkan\u0131 Mehmet B\u00fcy\u00fckek\u015fi\u2019nin yaparken; geceye kat\u0131lan Ekonomi Bakan\u0131 Nihat Zeybek\u00e7i de kazananlar\u0131 tebrik etti.<\/p>\n
Bu y\u0131l 4.nc\u00fcs\u00fc d\u00fczenlenen ve toplam 351 ba\u015fvurunun yap\u0131ld\u0131\u011f\u0131 \u201cDesign T\u00fcrkiye 2014\u201d \u00f6d\u00fcl t\u00f6reninde konu\u015fan Nihat Zeybek\u00e7i, \u201c\u00d6d\u00fcl alamayanlar \u015fans\u0131n\u0131 seneye yine denesinler, \u00f6nemli olan bu yar\u0131\u015fa kat\u0131lmak\u201d dedi. Zeybek\u00e7i, Ar-Ge\u2019nin, ba\u015far\u0131l\u0131 tasar\u0131mlar\u0131n T\u00fcrkiye\u2019nin gelece\u011fini de \u015fekillendirdi\u011fini; global pazara sunulan \u00fcr\u00fcnlerdeki yenilik\u00e7i ve farkl\u0131 tasar\u0131mlar\u0131n rekabet g\u00fcc\u00fcm\u00fcz\u00fc ve ihracat\u0131m\u0131z\u0131 art\u0131raca\u011f\u0131na dikkat \u00e7ekti. Kazanan markalara \u00f6d\u00fclleri, Ekonomi Bakan\u0131 Nihat Zeybek\u00e7i ve T\u0130M Ba\u015fkan\u0131 Mehmet B\u00fcy\u00fckek\u015fi ile ETMK Ba\u015fkan\u0131 Ayberk Ya\u011f\u0131z taraf\u0131ndan sunuldu.<\/p>\n
\u201cNano hal\u0131 inovasyonumuz ile fark yaratt\u0131k; Derun ile de tasar\u0131mdaki fark\u0131m\u0131z\u0131 anlatt\u0131k!\u201d<\/p>\n
Design Turkey\u2019de kazand\u0131klar\u0131 bu \u00f6d\u00fcl\u00fcn Atlas Hal\u0131 ailesi i\u00e7in olduk\u00e7a anlaml\u0131 oldu\u011funu s\u00f6yleyen Atlas Hal\u0131 Genel M\u00fcd\u00fcr\u00fc Dr. Meri\u00e7 Bebito\u011flu, \u201cAtlas Hal\u0131 olarak, Design Turkey 2014\u2019de \u201cEn \u0130yi Tasar\u0131m\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclen Derun ile kitlesel pazarlama (mass marketing) yapan ilk hal\u0131 markas\u0131 unvan\u0131n\u0131 da alm\u0131\u015f olmaktan dolay\u0131 son derece mutluyuz\u201d dedi.<\/p>\n
Bundan \u00fc\u00e7 y\u0131l \u00f6nce topraklar\u0131m\u0131zdaki ge\u00e7mi\u015fi 2 bin 300 y\u0131l \u00f6ncesine dayanan hal\u0131c\u0131l\u0131k sekt\u00f6r\u00fcnde \u201cinovatif\u201d yakla\u015f\u0131mlar ile fark yaratma vizyonuyla yola \u00e7\u0131kt\u0131klar\u0131n\u0131 anlatan Bebito\u011flu, \u201cYapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar sonucunda t\u00fcketicilerimizin bizden estetik oldu\u011fu kadar fonksiyonel \u00fcr\u00fcnler de bekledi\u011fini g\u00f6rd\u00fck. B\u00f6ylece d\u00fcnyada ilk kez \u0131\u015f\u0131k enerjisiyle kendi kendini temizleyen ve leke bar\u0131nd\u0131rmayan \u2018nano hal\u0131\u2019m\u0131z\u0131 \u00fcrettik. Nano hal\u0131n\u0131n fonksiyonel \u00f6zellikleriyle gen\u00e7 ve yetenekli tasar\u0131m ekibimizin m\u00fckemmel \u00e7izgileri bir araya geldi ve ortaya tasar\u0131mla yenilik\u00e7ili\u011fi en g\u00fczel \u015fekilde bir araya getiren koleksiyonlar\u0131m\u0131z \u00e7\u0131kt\u0131\u201d dedi.<\/p>\n
Ar-Ge ve tasar\u0131ma yap\u0131lan yat\u0131r\u0131mlar\u0131n sonucu olarak ortaya \u00e7\u0131kan nano hal\u0131 koleksiyonlar\u0131 ile d\u00fcnya hal\u0131 sekt\u00f6r\u00fcne de benzersiz bir arma\u011fan sunan Atlas Hal\u0131\u2019n\u0131n 2013 y\u0131l\u0131nda y\u00fczde 350 gibi bir b\u00fcy\u00fcme sa\u011flad\u0131\u011f\u0131n\u0131 da hat\u0131rlatan Bebito\u011flu, Design Turkey 2014 gibi prestijli yar\u0131\u015fmalarda kazan\u0131lan ba\u015far\u0131lar\u0131n olduk\u00e7a de\u011ferli bir motivasyon kayna\u011f\u0131 oldu\u011funu ifade etti.<\/p>\n
\u201cDerun\u201d ile evde derin anlamlarla dolu keyifli bir seyir!<\/p>\n
Uluslararas\u0131 markala\u015fman\u0131n ve end\u00fcstriyel tasar\u0131m\u0131n geli\u015fimine katk\u0131 sa\u011flamay\u0131; iyi tasar\u0131m\u0131n kullan\u0131c\u0131 ve \u00fcreticiler taraf\u0131ndan daha fazla talep edilmesine dikkat \u00e7ekip, tasar\u0131mda kalite ve de\u011fer y\u00fckseltmeyi hedefleyen Design Turkey\u2019de \u201cEn \u0130yi Tasar\u0131m \u00d6d\u00fcl\u00fc\u201dn\u00fc alan Derun, Atlas Hal\u0131 tasar\u0131m ekibinin gen\u00e7 ve yetenekli tasar\u0131mc\u0131lar\u0131ndan Eda G\u00fcreli \u015een\u2019in \u00e7izgilerini ta\u015f\u0131yor.<\/p>\n
Kendi kendini s\u00fcrekli temizleme \u00f6zelli\u011fi ile leke bar\u0131nd\u0131rmayan, uzun y\u0131llar boyunca renklerinin canl\u0131l\u0131\u011f\u0131n\u0131 koruyarak ilk g\u00fcnk\u00fc gibi \u0131\u015f\u0131l \u0131\u015f\u0131l kalabilen \u201cDerun\u201d, \u015fehir hayat\u0131n\u0131n sadece y\u00fczeysel bir karma\u015fa olmad\u0131\u011f\u0131n\u0131; y\u00fczeysel karma\u015fan\u0131n \u00f6tesindeki huzuru hissedip, bu duygular\u0131 evin ortam\u0131na ta\u015f\u0131ma \u00e7abas\u0131n\u0131 yans\u0131t\u0131yor. Erguvan \u00e7i\u00e7eklerinin renklerine \u0131hlamur kokular\u0131n\u0131n eklendi\u011fi; \u0130stanbul hayat\u0131n\u0131n ge\u00e7mi\u015finin, bug\u00fcn\u00fcn\u00fcn ve gelece\u011finin bir araya m\u00fcthi\u015f bir uyum i\u00e7inde geldi\u011fi Derun; \u00dcsk\u00fcdar\u2019\u0131n Bo\u011faz\u2019a bakan yama\u00e7lar\u0131ndaki bir evin penceresinden, erguvan ve \u0131hlamur a\u011fa\u00e7lar\u0131n\u0131n aras\u0131ndan Kabata\u015f s\u0131rtlar\u0131n\u0131 izlemek gibi derin anlamlara sahip, keyifli bir seyir duygusu ya\u015fat\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Atlas Hal\u0131 bu \u00f6d\u00fcl ile, kitlesel pazarlama (mass marketing) yapan firmalar aras\u0131nda, \u201cEn \u0130yi Tasar\u0131m \u00d6d\u00fcll\u00fc \u0130lk Hal\u0131 Markas\u0131\u201d unvan\u0131na da sahip oldu. \u00b7 \u00d6d\u00fcl i\u00e7in toplam 351 ba\u015fvurunun yap\u0131ld\u0131\u011f\u0131 Design Turkey\u2019de \u201cEn \u0130yi Tasar\u0131m\u201d […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[50,330],"tags":[],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actual","category-design"],"jetpack_featured_media_url":"https:\/\/halisiad.com\/wp-content\/uploads\/031220140124064138646_31.jpg","_links":{"self":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":1,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":451,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/450\/revisions\/451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}