{"id":438,"date":"2014-12-28T15:16:16","date_gmt":"2014-12-28T15:16:16","guid":{"rendered":"http:\/\/halisiad.com\/?p=438"},"modified":"2017-11-27T21:03:48","modified_gmt":"2017-11-27T21:03:48","slug":"inegol-turkeys-furniture-capital","status":"publish","type":"post","link":"https:\/\/halisiad.com\/en\/inegol-turkeys-furniture-capital.html","title":{"rendered":"Ineg\u00f6l Turkey’s ‘Furniture Capital’"},"content":{"rendered":"

Mobilya \u00fcretiminde uzmanla\u015fan il\u00e7eden \u00e7\u0131kan \u00fcr\u00fcnler sadece T\u00fcrkiye\u2019de de\u011fil, d\u00fcnyan\u0131n \u00e7e\u015fitli yerlerinde al\u0131c\u0131 buluyor. \u0130\u015fsizli\u011fin ya\u015fanmad\u0131\u011f\u0131 nadir yerlerden biri olan \u0130neg\u00f6l\u2019de mobilya \u00fcreticileri \u00f6nce bir ihtisas OSB\u2019de bulu\u015ftular, sonra da \u00fcretimdeki g\u00fc\u00e7 birli\u011fini pazarlama alan\u0131na ta\u015f\u0131d\u0131lar. Mobilya AVM projesi Mobiliyum\u2019un ilk etab\u0131 ocak ay\u0131nda a\u00e7\u0131lacak. 125 bin metrekarelik ilk etapta 100 ma\u011faza ile a\u00e7\u0131lacak olan Mobiliyum\u2019un ayn\u0131 b\u00fcy\u00fckl\u00fckteki ikinci etab\u0131n\u0131n in\u015faat\u0131 da devam ediyor. Mobiliyum\u2019un hedefi 200 mobilyac\u0131y\u0131 365 g\u00fcn a\u00e7\u0131k fuar konseptiyle al\u0131c\u0131larla bulu\u015fturmak.<\/p>\n

Mobilium konseptini T\u00fcrkiye geneline yaymak isteyen mobilyac\u0131lar, 5 y\u0131lda T\u00fcrkiye\u2019de 5, d\u00fcnyan\u0131n belirlenecek iki yerinde daha AVM a\u00e7may\u0131 planl\u0131yor. Mobilyac\u0131lar, kendi gir\u015fimlerinin yan\u0131 s\u0131ra mevcut ya da planlanan AVM\u2019lerde de mobilya sat\u0131\u015f alanlar\u0131 kurulmas\u0131 i\u00e7in teklif almaya ba\u015flad\u0131.<\/p>\n

\"Furniture-AVM-Was-Shot-In-The-First-Digging2\"<\/a><\/p>\n

Mobiliyum Kurucu Ba\u015fkan\u0131 Haluk \u00d6zbek, \u201cT\u00fcrkiye\u2019nin en b\u00fcy\u00fck AVM\u2019lerinden son bir ayd\u0131r birlikte mobilya AVM, mobilya \u00e7ar\u015f\u0131lar\u0131 olu\u015fturma teklifl eri al\u0131yoruz. \u00d6rne\u011fin, b\u00fcy\u00fck bir grubun \u0130stanbul Avrupa yakas\u0131nda bir AVM in\u015faat\u0131 var. Orada mobilya sat\u0131\u015f\u0131na da ba\u015flanmas\u0131 i\u00e7in model almak \u00fczere buraya gelip Mobiliyum\u2019u gezecekler. \u0130stanbul\u2019da de\u011ferlendirdi\u011fimiz iki AVM daha var. Biri Autopia. Otomobil AVM\u2019si konseptiyle yap\u0131lan merkezin i\u00e7inde bize mobilya sat\u0131\u015f\u0131na da ba\u015flanmas\u0131 i\u00e7in 100 bin metrekarelik alan verilmesi teklifi geldi. \u0130n\u015faat maliyeti olmadan, bu tip mobilya AVM f\u0131rsatlar\u0131 da do\u011fuyor\u201d dedi. AVM\u2019nin ocak ay\u0131nda faaliyete girece\u011fini, resmi a\u00e7\u0131l\u0131\u015f\u0131n ise mart ay\u0131nda yap\u0131laca\u011f\u0131n\u0131 belirten \u00d6zbek, \u201cD\u00fcnyan\u0131n en b\u00fcy\u00fck mobilya fabrikas\u0131\u201d slogan\u0131yla \u0130neg\u00f6ll\u00fc mobilyac\u0131lar\u0131 225 bin metrekarelik kapal\u0131 alana sahip AVM ile d\u00fcnyaya a\u00e7may\u0131 hedefl ediklerini s\u00f6yledi.<\/p>\n

\"327053248882840781807899\"<\/a><\/p>\n

Projenin toplam maliyetinin 100 milyon dolar\u0131 ge\u00e7ece\u011fini ifade eden Haluk \u00d6zbek, Mobiliyum\u2019un sadece showroom konseptinde olmayaca\u011f\u0131n\u0131, 20 adet 40 metrekarelik ofisleri 5 y\u0131l s\u00fcreyle \u00fccretsiz olarak end\u00fcstriyel tasar\u0131mc\u0131 ve i\u00e7 mimarlara vereceklerini s\u00f6yledi. \u00d6zbek, \u201cBu proje tamamen \u00fcyelerimizin kendi \u00e7abalar\u0131yla finanse edildi. Hi\u00e7bir yerden destek al\u0131nmad\u0131. \u0130neg\u00f6l\u2019de 3 bin \u00fczerinde \u00fcretici var. Ama \u015fu anda \u0130neg\u00f6l\u2019de toplamda 200 showroom yok. Bu b\u00fcy\u00fck eksiklik. Mobiliyum\u2019a ta\u015f\u0131nacak b\u00fcy\u00fck \u00f6l\u00e7ekli firmalar, geli\u015fmek isteyen firmalara da \u015fu an bulunduklar\u0131 alanlarda showroom a\u00e7ma imkan\u0131 sa\u011flayacak\u201d dedi. \u00d6zbek, \u0130neg\u00f6l\u2019\u00fcn Yeni\u015fehir Havaalan\u0131\u2019na 15 kilometre uzakl\u0131kta bulundu\u011funu, kiralayacaklar\u0131 u\u00e7aklarla yurti\u00e7i ve yurtd\u0131\u015f\u0131ndan al\u0131m heyetlerini Mobiliyum\u2019a getirmeyi planlad\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n

\"4391\"<\/a><\/p>\n

Mobiliyum konsepti nas\u0131l olacak?\u00a0<\/strong><\/p>\n

5 y\u0131lda \u0130stanbul\u2019da 2, Ankara, \u0130zmir ve Orta Anadolu\u2019da da birer Mobiliyum a\u00e7\u0131lacak. T\u00fcrkiye genelinde kurulu AVM\u2019lerin de\u011ferlendirilmesini \u00f6ng\u00f6ren giri\u015fimde, 100 bin metrekare ve \u00fczeri alanlarda 100 ma\u011faza ile kurulacak olan mobilya \u00e7ar\u015f\u0131lar\u0131n\u0131n ad\u0131 yine Mobiliyum olacak. \u0130neg\u00f6l Mobiliyum\u2019dan farkl\u0131 olarak T\u00fcrkiye\u2019nin di\u011fer yerlerinde a\u00e7\u0131lacak olan mobilya \u00e7ar\u015f\u0131lar\u0131nda T\u00fcrkiye\u2019deki di\u011fer mobilya \u00fcreticisi firmalar da yer alabilecek.<\/p>\n

\u2018Mobilya sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcn\u00fc a\u00e7acak bir olu\u015fum\u2019\u00a0<\/strong><\/p>\n

>><\/strong> Mobilya Sanayicileri ve \u0130\u015fadamlar\u0131 Dernekleri Federasyonu (MOSFED) Ba\u015fkan\u0131 Ahmet G\u00fcle\u00e7: \u201cHedefimiz genelde T\u00fcrkiye mobilyas\u0131 ama \u00f6zelde \u0130neg\u00f6l\u2019\u00fcn T\u00fcrkiye mobilya sekt\u00f6r\u00fcn\u00fc geli\u015ftirmek. \u0130neg\u00f6l\u2019\u00fcn hem fikir, hem \u00fcretim, hem de pazarlama baz\u0131nda T\u00fcrkiye\u2019de merkez niteli\u011finde oldu\u011funu biliyoruz. \u0130neg\u00f6l ihracat\u0131n\u0131 son 10 y\u0131lda 13.5 kat art\u0131ran bir merkez. \u0130neg\u00f6l mobilyas\u0131n\u0131n ihracat art\u0131\u015f h\u0131z\u0131 T\u00fcrkiye mobilya ihracat\u0131n\u0131n art\u0131\u015f h\u0131z\u0131ndan iki kat fazlad\u0131r. Onun i\u00e7in bu a\u00e7\u0131l\u0131m\u0131 hem \u0130neg\u00f6l mobilyas\u0131n\u0131n, hem de T\u00fcrkiye mobilya sekt\u00f6r\u00fcn\u00fcn \u00f6n\u00fcn\u00fc a\u00e7acak bir olu\u015fum olarak de\u011ferlendiriyoruz. Projenin kurulu\u015fundan bu yana i\u00e7indeyiz, destek veriyoruz. Mobilya sekt\u00f6r\u00fc olarak nas\u0131l organize olaca\u011f\u0131z, nas\u0131l yeni pazarlara a\u00e7\u0131laca\u011f\u0131z, yeni pazarlara a\u00e7\u0131l\u0131rken nas\u0131l dinamikler kullanaca\u011f\u0131m\u0131z\u0131n hikayesini Mobiliyum ile yazm\u0131\u015f oluyoruz. KOB\u0130\u2019ler ve di\u011fer imalat sekt\u00f6rleri i\u00e7in de bu yap\u0131lanma bir \u00f6rnek olu\u015fturdu.\u201d<\/p>\n

Mobiliyum\u2019da ma\u011fazas\u0131 olanlar ne diyor?<\/strong><\/p>\n

\u00a0>> Ada Koltuk Y\u00f6netim Kurulu Ba\u015fkan\u0131 Halil Malka\u00e7:<\/strong> \u201cOcak sonunda Mobiliyum\u2019daki ma\u011fazam\u0131z a\u00e7\u0131l\u0131\u015fa haz\u0131r hale gelecek. Hem perakendede hem de toptan sat\u0131\u015fta bize ivme kataca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Mobiliyum \u0130neg\u00f6l\u2019\u00fc daha yukar\u0131lara ta\u015f\u0131yacak.\u201d<\/p>\n

 <\/p>\n

>> \u0130berba Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ertekin Uz<\/strong>: \u201cMobiliyum i\u00e7inde 1.350 metrekarelik bir d\u00fckkan\u0131m\u0131z var. \u0130neg\u00f6l\u2019e gelen m\u00fc\u015fteri say\u0131s\u0131nda y\u00fczde 30-40 civar\u0131nda bir art\u0131\u015f bekliyoruz. Do\u011fru projeler olursa ba\u015fka yerlerde a\u00e7\u0131lacak mobilya AVM\u2019lerde de yer al\u0131r\u0131z.\u201d<\/p>\n

>> Rendi Mobilya Y\u00f6netim Kurulu Ba\u015fkan\u0131 Zeki Kavaz:<\/strong> \u201cMobiliyum, \u0130neg\u00f6l\u2019\u00fcn sat\u0131\u015f stratejisini de\u011fi\u015ftirecek. Birlikte hareket etmeyi sa\u011flayacak. Bu bizim ufkumuzu, sat\u0131\u015f tarz\u0131m\u0131z\u0131 de\u011fi\u015ftirecek ve geli\u015ftirecek. \u0130neg\u00f6l\u2019\u00fcn art\u0131k daha disiplinli, biraz daha m\u00fc\u015fteri odakl\u0131 hareket etmesi sa\u011flanacak. Birlikte hareketin cesaretinden kaynakl\u0131 iyi bir \u00e7ekim merkezi olacak.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobilya \u00fcretiminde uzmanla\u015fan il\u00e7eden \u00e7\u0131kan \u00fcr\u00fcnler sadece T\u00fcrkiye\u2019de de\u011fil, d\u00fcnyan\u0131n \u00e7e\u015fitli yerlerinde al\u0131c\u0131 buluyor. \u0130\u015fsizli\u011fin ya\u015fanmad\u0131\u011f\u0131 nadir yerlerden biri olan \u0130neg\u00f6l\u2019de mobilya \u00fcreticileri \u00f6nce bir ihtisas OSB\u2019de bulu\u015ftular, sonra da \u00fcretimdeki g\u00fc\u00e7 birli\u011fini pazarlama alan\u0131na […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[50,58],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actual","category-featured"],"jetpack_featured_media_url":"https:\/\/halisiad.com\/wp-content\/uploads\/MobiliyumYeniLogo01.jpg","_links":{"self":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":1,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":439,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/posts\/438\/revisions\/439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halisiad.com\/en\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}